BUILT FOR BEAUTY INDUSTRY PROFESSIONALS, BY BEAUTY INDUSTRY PROFESSIONALS.
Because We Get It.
Most beauty education stops at the basics.
But success in this industry? It takes way more than good technique (though you do need that too).
It takes:
- Strategy.
- Business savvy.
- Confidence.
- & Community that actually supports your vision.
That’s why Maven University was born. To bridge the gap between artistry and entrepreneurship, to create a space where real beauty pros get the education they deserve.
Our founder didn’t just study success—she built it. From working behind the chair to scaling a six-figure salon business, she’s been where you are. She knows what works, what doesn’t, and what it actually takes to thrive. And now? She’s sharing every secret, every strategy, and every game-changing insight to help you do the same.
MEET WHITNEY
the founder
The woman behind the brainchild that is, the maven family of brands. (oh yeah, there are 3!)
Whitney Kilpatrick’s journey into the beauty industry was fueled by ambition — and early success. By 21, she was earning $165K a year as a commissioned stylist, proving that a career behind the chair could be wildly lucrative.
But even with that success, she recognized a bigger gap: stylists needed more than just a salon to do hair in. They needed leadership, career opportunities, and a culture where they could thrive. When she couldn’t find a salon that offered it all, she decided to build it herself.
Whitney started small — one stylist in a salon suite, blindly figuring it out as things came up. (Confession: she didn’t even know how to legally pay her first employee until six months in.) Determined to do things differently, she set a clear intention from day one: She didn’t want to become another overworked salon owner trapped in her own business. She wanted freedom — for herself and for her team.
In the past 5 years, Whitney invested over $80,000 into coaching, leadership training, and business development, testing and refining systems inside her own company to build something sustainable.
Today, Whitney is the founder of Maven Fort Worth Hair Company — a 7-figure salon with a team of 20+ thriving stylists, built on leadership, high standards, and real opportunity. Through Maven University, she’s helping the next generation of beauty-preneurs do the same: creating powerhouse careers, scalable businesses, and the freedom to live life on their terms.
MEET OLIVIA
the social strategist
MEET OLIVIA - the social media director of the maven brands.
Olivia’s journey into social media began during her time in cosmetology school, where she quickly realized the power of strategic content creation. By consistently sharing her work and understanding how to navigate the algorithm, she built a strong online presence that caught the attention of multiple salons even before graduating.
Her early success wasn’t just about aesthetics; it was rooted in her ability to create engaging content, understand platform trends, and leverage social media as a true growth tool. This foundation led her to Maven Hair Co., where she quickly stepped into a leadership role managing and creating content for not only Maven Hair Co., but also their sister brands, Shop Maven and Maven University.
Today, Olivia combines her in-depth knowledge of social media strategy, algorithm behavior, content creation, and brand storytelling to drive real growth across multiple platforms. Her mission is to help others harness social media—the most powerful and accessible tool—to build their brand, grow their clientele, and create real, lasting connections.
